About Serena

Hi, I’m Serena — founder of Serena Estelle

A one-woman brand built from a love of jewellery, storytelling, and meaningful pieces.

Jewellery has always been more than gold to me — it's memory, identity, and legacy. For many years, I worked alongside my partner in our antique jewellery boutique on the Gold Coast in Queensland, curating vintage and modern pieces and helping customers find jewellery that marked life's special moments.

Life changed in 2024, but my love for jewellery only deepened. Today, I continue that passion through Serena Estelle — a one-woman business built on the same values of quality, authenticity and personal service that have guided me throughout my journey in jewellery.

I bring together two worlds: pre-loved treasures that already hold history, and fresh creations crafted at the bench in solid gold.

Every piece has its own voice. Some whisper stories of the past; others are waiting to be written. Because at the heart of it all, jewellery holds what words can't.

Whether you're choosing a piece to mark a moment, honour a memory, or simply celebrate yourself, I create and curate jewellery that lets you wear what matters most.

Love Serena x