About Serena

Hi, I’m Serena — founder of Serena Estelle 

Jewellery has always been more than gold to me — it's memory, identity, and legacy. For many years, I worked alongside my partner in our antique jewellery boutique on the Gold Coast in Queensland, curating vintage and modern pieces and helping customers find jewellery that marked life's special moments.

Life changed, but my love for jewellery only deepened. Today, I continue that passion through Serena Estelle — a one-woman business built on the same values of quality, authenticity and personal service that have guided me throughout my journey in jewellery. 

Authenticity is at the heart of everything I do. With years of experience in the jewellery industry, I understand the importance of knowing what you’re buying. Every piece I offer is carefully assessed by a certified gemmologist, giving you added confidence in the authenticity of the jewellery you choose. I believe beautiful jewellery should come with peace of mind, as well as a story worth cherishing.

I bring together two worlds: pre-loved treasures that already hold history, and fresh creations crafted at the bench in solid gold and platinum. 

I also believe exceptional jewellery should offer exceptional value. By offering carefully selected pieces at prices below traditional retail, I hope to make beautiful, meaningful jewellery more accessible — without compromising on quality or authenticity.

Whether you're choosing a piece to mark a moment, honour a memory, or simply celebrate yourself, I create and curate jewellery that lets you wear what matters most.

Love Serena x